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Advertising Case Study for a Aesthetic Clinic Drives High-Quality Leads for Beauty Treatments

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Case Study 3 – Aesthetic Clinic Drives High-Quality Leads for Beauty Treatments

Facebook Ads Campaign | Sunnyvale/San Jose, California

Overview

This advertising campaign was executed for Skin Refine Medspa, a boutique medical spa located in the Sunnyvale/San Jose area. The campaign leveraged Facebook landing-page lead generation to increase bookings for high-margin services such as microneedling and Botox, creating a predictable pipeline of qualified patients.

The objective was to fill appointment slots with prospective clients while maintaining an efficient cost per lead, positioning Skin Refine as a trusted aesthetic provider in a competitive market.


Client Snapshot

Client: Skin Refine Medspa

Website: https://skinrefinemedspa.com/

Industry: Medical Spa / Aesthetic Services

Location: Sunnyvale/San Jose, California

Skin Refine Medspa offers medical-grade facials, laser treatments, microneedling, and Botox injections, focusing on delivering personalized, professional aesthetic services in a boutique setting.

Campaign Objectives

The clinic established clear growth objectives:

  • Increase bookings for microneedling and Botox treatments

  • Attract qualified leads interested in aesthetic services

  • Maintain a healthy cost per lead

  • Build a repeatable, predictable lead generation system

Media Strategy & Solution

A Facebook advertising strategy was designed to target high-intent prospects in the Sunnyvale/San Jose area while educating them about the benefits of microneedling and Botox.

Campaign Objective

Facebook Landing-Page Lead Generation (focused on consultation bookings)

Audience Targeting Strategy

The campaign implemented precise demographic and interest-based targeting combined with lookalike audiences from prior patient lists:

Targeted Segments

  • Adults aged 25–55 within a 10-mile radius of the clinic

  • Individuals interested in:

    • Skincare

    • Aesthetic treatments

    • Microneedling

    • Injectables / Botox

This targeting ensured ads reached prospects actively seeking cosmetic treatments.

Ad Creative Strategy

The creative direction focused on education, trust, and exclusivity.

Creative Types Used

  • Skin Refine as Sunnyvale’s premier boutique medical spa

  • Benefits and results of microneedling and Botox

  • Complimentary consultation offer and special first-time pricing

  • Personalized, professional service experience

Funnel & Qualification Strategy

The campaign utilized a streamlined lead-to-booking workflow:

  1. Facebook Ad

  2. Landing-Page Lead Form

  3. CRM / Scheduling Software Integration

  4. Automated Email & SMS Follow-Up

  5. Consultation Booking

  6. Appointment Attendance

  7. Repeat Booking / Upsell

Automated follow-ups encouraged prospects to schedule consultations immediately, increasing conversion speed and maximizing booked appointments.

Campaign Results

The campaign delivered strong outcomes over three months.

Metric

Leads Generated

Cost Per Lead (CPL)

Campaign Duration

Business Outcome

Result

95

$11

3 Months

Filled microneedling and Botox appointment slots

Business Impact

  • Built a consistent lead pipeline for high-margin services

  • Increased patient base and repeat bookings

  • Stabilized revenue and allowed confident staff scheduling

  • Strengthened the clinic’s reputation as a trusted boutique med spa in Sunnyvale/San Jose

Key Takeaways

  • Educational ad content positions the brand as an authority

  • Segmented targeting attracts prospects actively seeking treatments

  • Landing-page lead forms simplify conversion and reduce friction

  • Follow-up automation accelerates booking and maximizes appointments

Campaign Summary

This case study demonstrates how an educational, targeted Facebook campaign with a clear lead capture and follow-up system can drive high-quality leads for boutique aesthetic clinics.

Over three months, Skin Refine Medspa generated 95 leads at $11 per lead, filled its treatment calendars, and reinforced its position as a premier aesthetic clinic in the Sunnyvale/San Jose area.

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