Engrave Concrete Design Inc

Advertising Case Study for a Qualified Leads & High-Ticket Sales for Engrave Concrete Design

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Case Study 1 – Qualified Leads & High-Ticket Sales for Engrave Concrete Design

Facebook Ads Campaign | San Jose, California

Overview

This advertising campaign was executed for Engrave Concrete Design Inc., a San Jose-based home renovation and decorative concrete company. The campaign leveraged Facebook Ads to generate qualified leads, drive high-ticket remodeling projects, and establish a predictable digital lead generation system.

The objective was to test whether premium renovation projects could consistently originate online rather than relying solely on word-of-mouth referrals.

Client Snapshot

Client: Engrave Concrete Design Inc.

Website: https://www.ecd360construction.com/

Industry: Home Renovation & Decorative Concrete

Location: San Jose, California

Engrave Concrete Design specializes in expert remodeling, stamped concrete patios, and custom construction solutions that transform residential spaces.

Campaign Objectives

The company set clear performance and growth goals:

  • Generate qualified renovation and concrete-design inquiries

  • Test Facebook Ads as a scalable acquisition channel

  • Close high-ticket projects ($20K+)

  • Build a consistent and predictable sales pipeline

Media Strategy & Solution

A focused Facebook advertising strategy was developed to reach high-intent homeowners in the San Jose area.

Campaign Objective

Landing-page lead generation

Audience Targeting Strategy

The campaign used hyper-local targeting combined with intent-based segmentation:

Targeted Segments

  • Homeowners within San Jose, California

  • Property managers

  • Individuals interested in:

    • Home renovation

    • Decorative concrete

    • Remodeling projects

  • Website visitor retargeting

  • Lookalike audiences based on engaged users

This layered targeting ensured ads reached users most likely to invest in premium remodeling services.

Ad Creative Strategy

The creative approach focused on craftsmanship, transformation, and trust-building visuals.

Creative Types Used

The creative approach focused on craftsmanship, transformation, and trust-building visuals.

  • Before-and-after stamped concrete patios

  • Custom remodeling project showcases

  • Messaging highlighting San Jose roots and expertise

  • Strong visual emphasis on quality finishes

The creative strategy demonstrated tangible results, positioning the company as a premium service provider rather than a low-cost contractor.

Funnel & Qualification Strategy

The campaign included a structured qualification funnel:

  1. Facebook Ad

  2. Dedicated Landing Page

  3. Contact Form with Qualification Fields

  4. Follow-Up Call

  5. Onsite Estimate

  6. Project Closing

Pre-Qualification Fields Included

  • Type of project

  • Estimated budget

This ensured only serious, investment-ready prospects moved forward.

Campaign Results

The campaign delivered strong performance across lead generation and revenue impact.

Metric

Leads Generated

Cost Per Lead (CPL)

Campaign Duration

Deals Closed

Project Value

Result

57 qualified inquiries

$50

3 months

3 projects

Over $20,000 each

The campaign successfully produced high-ticket contracts while maintaining controlled acquisition costs.

Business Impact

  • Validated Facebook Ads as a profitable marketing channel

  • Reduced dependency on referrals

  • Generated a steady pipeline of renovation projects

  • Scheduled work into the following quarter

  • Increased revenue predictability

Securing three high-value contracts confirmed that digital advertising could consistently drive premium remodeling opportunities.

Key Takeaways

  • Strong before-and-after visuals built instant credibility

  • Pre-qualification improved sales efficiency

  • Hyper-local targeting maximized ad spend efficiency

  • Positioning as a premium service attracted serious buyers

Campaign Summary

This case study demonstrates how a targeted Facebook Ads strategy, combined with compelling visual proof and structured lead qualification, can generate qualified leads and close high-ticket projects for local home renovation businesses.

By showcasing dramatic transformations and filtering for serious prospects, Engrave Concrete Design generated 57 qualified leads in three months at a $50 CPL closing three projects worth over $20,000 each.

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