Studio Willow Glen

Advertising Case Study for a Explosive Membership Growth for Studio Willow Glen

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Case Study 2 – Explosive Membership Growth for Studio Willow Glen

Facebook Ads Campaign | San Jose, California

Overview

This advertising campaign was executed for Studio Willow Glen, a boutique fitness studio located in downtown Willow Glen, San Jose. The campaign leveraged Facebook Instant Form Ads to rapidly increase memberships, drive trial sign-ups, and create a predictable and scalable lead generation system.

The objective was to move beyond relying solely on organic social media and community events, and instead implement a repeatable paid acquisition strategy to consistently fill classes and expand operations.

Client Snapshot

Client: Studio Willow Glen

Website: https://studiowillowglen.com/

Industry: Boutique Fitness Studio

Location: San Jose, California

Studio Willow Glen offers yoga, barre, spin, and sculpt classes designed to build strength, flexibility, and community in a welcoming boutique environment.

Campaign Objectives

The company set clear performance and growth goals:

  • Rapidly increase memberships

  • Generate trial sign-ups at scale

  • Build a predictable lead generation system

  • Fill classes consistently

  • Expand operations during a competitive period

Media Strategy & Solution

A localized Facebook advertising strategy was developed to attract high-intent fitness enthusiasts within close proximity to the studio.

Campaign Objective

Facebook Instant Form Lead Generation (focused on trial pass sign-ups)

Audience Targeting Strategy

The campaign implemented hyper-local and interest-based targeting combined with retargeting layers.

Targeted Segments

This layered targeting ensured ads reached users most likely to invest in premium remodeling services.

  • Adults within a 5-mile radius of Studio Willow Glen

  • Individuals interested in:

    • Pilates

    • Yoga

    • Barre

    • Spin / Cycling

  • Website visitors

  • Instagram engagers

This approach ensured the ads reached individuals most likely to attend classes and convert into paying members.

Ad Creative Strategy

The creative direction focused on community, energy, and variety.

Creative Types Used

The creative approach focused on craftsmanship, transformation, and trust-building visuals.

  • Welcoming, community-driven studio culture

  • Variety of class formats (yoga, barre, spin, sculpt)

  • Professional instructors

  • Boutique fitness experience

7-Day Introductory Unlimited Pass

The low-barrier, high-value offer encouraged immediate sign-ups and reduced hesitation.

Funnel & Qualification Strategy

The campaign utilized a streamlined conversion funnel:

  1. Facebook Ad

  2. Instant Lead Form

  3. CRM Integration

  4. Automated SMS & Email Follow-Up

  5. Class Booking Invitation

  6. Trial Attendance

  7. Membership Conversion

Automated follow-ups invite leads to book classes immediately, increasing speed-to-contact and improving conversion rates.

Pre-Qualification Fields Included

  • Type of project

  • Estimated budget

This ensured only serious, investment-ready prospects moved forward.

Campaign Results

The campaign delivered strong growth within a short timeframe.

Metric

Leads Generated

Cost Per Lead (CPL)

Campaign Duration

Membership Growth

Result

174

$7

30 Days

5× Increase

Business Impact

  • Achieved scalable member acquisition at just $7 per lead

  • Filled classes consistently

  • Increased membership rate by 5×

  • Generated enough demand to invest in additional instructors

  • Expanded class offerings

  • Strengthened the studio’s position in San Jose

The campaign transformed the studio’s growth from unpredictable to systemized.

Key Takeaways

  • A compelling introductory offer lowers barriers and increases action

  • Hyper-local targeting improves cost efficiency

  • Instant forms reduce friction and increase lead volume

  • Automated SMS and email follow-ups accelerate conversions

  • Community-focused messaging strengthens long-term retention

Campaign Summary

This case study demonstrates how a localized Facebook Instant Form strategy, combined with a strong introductory offer and automated follow-up system, can rapidly scale memberships for boutique fitness studios.

Studio Willow Glen generated 174 leads in 30 days at just $7 per lead  resulting in a 5× increase in memberships and fueling operational expansion in San Jose.

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