Luminance Regenerative Beauty & Wellness

Advertising Case Study for Qualified Leads & High-Ticket Sales for Luminance Regenerative Beauty & Wellness

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Case Study 6 – Qualified Leads & High-Ticket Sales for Luminance Regenerative Beauty & Wellness

Facebook Ads Campaign | San Jose, California

Overview

This advertising campaign was executed for Luminance Regenerative Beauty & Wellness, a physician-led medical spa in San Jose, California founded by Dr. Anjali Dhar. The campaign leveraged Facebook and Instagram lead generation ads to produce qualified consultation requests at a controlled acquisition cost and build a predictable source of new patient demand.

The objective was to test whether premium, physician-administered treatments could consistently originate from paid social rather than depending on referrals and organic search alone.

Client Snapshot

Client: Luminance Regenerative Beauty & Wellness

Website: https://www.myluminance.com

Industry: Regenerative Medicine & Medical Aesthetics

Location: San Jose, California

Luminance combines regenerative medicine with aesthetic treatment, offering PRP therapies, bio-identical hormone therapy, EMFACE, Emsculpt NEO, injectables, advanced laser treatments, and medical weight management under the direction of Dr. Anjali Dhar.

Campaign Objectives

The practice set clear performance and growth goals:

  • Generate qualified consultation requests for [treatment line, for example Emsculpt NEO, EMFACE, PRP hair restoration, or bio-identical hormone therapy

  • Test Facebook Ads as a scalable patient acquisition channel at a modest starting budget

  • Close high-ticket treatment packages $7.5k+

  • Build a consistent and predictable consultation calendar

Media Strategy & Solution

A focused Facebook and Instagram advertising strategy was developed to reach high-intent patients across San Jose and the surrounding South Bay, starting at a controlled $30 daily budget to validate the channel before scaling.

Campaign Objective

Lead generation using Meta Instant Forms

Audience Targeting Strategy

The campaign used hyper-local targeting combined with intent-based segmentation:

Targeted Segments

  • Adults within a 22 mile radius of San Jose, California

  • Individuals interested in:

    • Regenerative medicine and hormone health

    • Body contouring and muscle toning

    • Anti-aging, injectables, and medical aesthetics

  • Website visitor retargeting

  • Lookalike audiences based on past patients and engaged users

  • Existing patient and VIP membership lists excluded from prospecting campaigns

This layered targeting ensured ads reached users most likely to commit to a full treatment protocol rather than a single discounted session.

Ad Creative Strategy

The creative approach focused on physician authority, real patient outcomes, and the science behind regenerative treatment.

Creative Types Used

  • Dr. Dhar on camera explaining the treatment and who it is for

  • Before-and-after results, within Meta's health and beauty imagery policy

  • Patient testimonial and review-based creative

  • Messaging highlighting physician-led care and the San Jose location

The creative strategy positioned Luminance as a physician-led regenerative practice, not a walk-in aesthetics chain, which supported a higher price point and a longer treatment commitment.

Funnel & Qualification Strategy

The campaign included a structured qualification funnel:

  • Facebook or Instagram Ad

  • Meta Instant Form with Qualification Fields

  • Immediate SMS and Email Response

  • Follow-Up Call and Consultation Booking

  • In-Clinic Consultation with Provider

  • Treatment Protocol Closed

Pre-Qualification Fields Included

  • Treatment or concern of interest

  • Budget or package range

  • Preferred appointment timing

  • Interest in payment plans or VIP membership

  • SMS opt-in

Instant Forms removed friction at the point of inquiry, while the qualification fields kept unqualified interest from reaching the provider's calendar.

Campaign Results

The campaign delivered strong performance across lead generation and cost efficiency.

Metric

Campaign

Campaign Duration

Ad Spend

Daily Budget

Leads Generated

Cost Per Lead (CPL)

Impressions

Reach

Result

Lead Gen | June 2026

1 month (June 1 to June 30, 2026)

$201.52

$30.00

22 form leads

$9.16

5,613

2,631

At a $9.16 cost per lead on roughly $200 in total spend, the campaign produced 22 qualified inquiries from a single month of testing.

Business Impact

  • Validated Facebook Ads as a viable patient acquisition channel at a low test budget

  • Produced 22 qualified inquiries from $201.52 in ad spend

  • Established a repeatable cost per lead benchmark of $9.16 for future scaling

  • Reduced dependency on referrals and organic search

  • Generated a steady pipeline of consultation bookings

Reaching 2,631 people in the San Jose market for roughly $200 confirmed that the channel could deliver patient demand before any meaningful budget commitment was made.

Key Takeaways

  • A modest $30 daily budget was enough to validate the channel and establish a cost per lead benchmark

  • Instant Forms reduced friction and kept the cost per inquiry under $10

  • Physician authority in creative shortened the trust gap on high-ticket treatments

  • Immediate follow-up converted more form fills into booked consultations

Campaign Summary

This case study demonstrates how a targeted Facebook Ads strategy, combined with physician-led creative and structured lead qualification, can generate qualified consultation requests for a regenerative medical spa at a controlled cost.

In a single month on $201.52 of ad spend, Luminance generated 22 qualified leads at a $9.16 cost per lead, reaching 2,631 people across the San Jose market.

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