Skin Refine Medspa

Advertising Case Study for Qualified Leads & High-Ticket Sales for Skin Refine Medspa

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Case Study 5 – Qualified Leads & High-Ticket Sales for Skin Refine Medspa

Facebook Ads Campaign | San Jose, California

Overview

This advertising campaign was executed for Skin Refine Medspa, a boutique medical spa serving Sunnyvale and Santa Clara, California. The campaign leveraged Facebook Ads to generate qualified consultation requests, drive high-ticket treatment plans, and build a predictable source of new patient acquisition.

The objective was to test whether premium aesthetic treatments could consistently originate from paid social rather than depending on referrals, walk-ins, and organic social alone.

Client Snapshot

Client: Skin Refine Medspa

Website: https://skinrefinemedspa.com

Industry: Medical Aesthetics & Med Spa

Location: Sunnyvale, California

Skin Refine Medspa specializes in medical-grade facials, injectables, laser treatments, skin rejuvenation, and body contouring, with treatment plans customized to each patient's skin type and goals.

Campaign Objectives

The practice set clear performance and growth goals:

  • Generate qualified consultation requests for [treatment line, for example CoolSculpting, laser hair removal packages, or injectables

  • Test Facebook Ads as a scalable patient acquisition channel

  • Close high-ticket treatment plans ($8k+)

  • Build a consistent and predictable consultation calendar

Media Strategy & Solution

A focused Facebook advertising strategy was developed to reach high-intent aesthetic patients across the Sunnyvale and Santa Clara area.

Campaign Objective

Landing-page lead generation

Audience Targeting Strategy

The campaign used hyper-local targeting combined with intent-based segmentation:

Targeted Segments

  • Adults within a 25 mile radius of Sunnyvale, California

  • Individuals interested in:

    • Medical aesthetics and skincare

    • Body contouring and non-surgical fat reduction

    • Anti-aging and injectable treatments

  • Website visitor retargeting

  • Lookalike audiences based on past patients and engaged users

  • Existing patient list excluded from prospecting campaigns

This layered targeting ensured ads reached users most likely to invest in a full treatment plan rather than a one-time discounted visit.

Ad Creative Strategy

The creative approach focused on visible results, provider credibility, and natural-looking outcomes.

Creative Types Used

  • Before-and-after treatment results, within Meta's health and beauty imagery policy

  • Provider-to-camera video explaining the treatment and what to expect

  • Patient testimonial and review-based creative

  • Messaging highlighting the Sunnyvale location and medical-grade treatments

The creative strategy positioned Skin Refine Medspa as a medical-grade provider delivering natural results, not a discount treatment shop.

Funnel & Qualification Strategy

The campaign included a structured qualification funnel:

  • Facebook Ad

  • Dedicated Landing Page

  • Consultation Request Form with Qualification Fields

  • Immediate SMS and Email Response

  • Follow-Up Call and Consultation Booking

  • In-Clinic Consultation

  • Treatment Plan Closed

Pre-Qualification Fields Included

  • Treatment of interest

  • Budget or package range

  • Preferred appointment timing

  • SMS opt-in

This ensured only serious, treatment-ready prospects moved forward to the provider's calendar.

Campaign Results

The campaign delivered strong performance across lead generation and revenue impact.

Metric

Leads Generated

Cost Per Lead (CPL)

Campaign Duration

Consultations Booked

Treatment Plans Closed

Average Treatment Value

Result

80 qualified consultation requests

$9.75

1 month

46

9

$8k+

The campaign produced high-ticket treatment plans while maintaining controlled acquisition costs.

Business Impact

  • Validated Facebook Ads as a profitable patient acquisition channel

  • Reduced dependency on referrals and walk-in traffic

  • Generated a steady pipeline of consultation bookings

  • Filled provider schedules further in advance

  • Increased revenue predictability month over month

Closing 9 high-value treatment plans confirmed that paid social could consistently drive premium aesthetic patients.

Key Takeaways

  • Visible treatment results built instant credibility

  • Pre-qualification protected provider calendar time

  • Immediate follow-up converted more form fills into booked consultations

  • Positioning as medical-grade attracted patients ready to invest in a plan, not a discount

Campaign Summary

This case study demonstrates how a targeted Facebook Ads strategy, combined with credible visual proof and structured lead qualification, can generate qualified consultation requests and close high-ticket treatment plans for local medical spas.

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